ONEtoONE advises Biotul within the sale of its property, together with its model, inventory and molds, to Lorience Paris, a transaction within the cosmetics sector.
Biotul: Innovating cosmetics and skincare
Biotul is a world cosmetics and skincare model owned and operated by MyVitalSkin, a German firm situated in Aachen. The corporate has been working since 2014 and is famend and well-liked amongst prime celebrities for its revolutionary formulation and wow impact.
The founders of MyVitalSkin contemplate a model one thing that conjures up individuals, forming their imaginative and prescient of reinventing cosmetics. Wanting a pure different to botulinum toxin and in addition to develop herbal-based merchandise with speedy impact, they created Biotulin. This worldwide beauty model retains its guarantees of vegan produce, and moreover, 94% of consumers advocate it.
Lorience Paris: “Architects of aromatic worlds”
Lorience Paris is a younger and dynamic firm created in 2004 by Robin Schlang. Claiming savoir-faire and brand-building experience as licensed perfumes and cosmetics builders, they outline their firm as “Architects of aromatic worlds”. Moreover, the Lorience Paris staff embodies the know-how and cosmetology strategies of the French high-perfumery sector by mastering the entire product cycle: creation, manufacturing, advertising and distribution.
ONEtoONE advises Biotulin in a transaction to beautify shoppers
Biotulin referred to as on ONEtoONE companion Jean-Luc Bertrand for his strategic experience within the sell-side operation. Alongside Jean-Luc, Otto Fuchs labored as a strategic advisor and founding father of Otto-Fuchs Consulting & Extra Gmbh.
The transaction has enabled Lorience Paris to strengthen its place when it comes to its product, distribution channels, and geographic protection. This was additional achieved by leveraging Biotulin’s experience in digital gross sales. Moreover, the acquisition of Biotulin´s property affirms Lorience Paris´ ambition to climb the skincare sector and grows its portfolio of prestigious manufacturers, together with Maubossin Perfumes and Daring.
ONEtoONE advises Biotulin: our staff
This transaction has been led by Jean-Luc Bertrand from ONEtoONE France.
The staff´s mission consisted of approaching varied French and international potential consumers who may be focused on Biotul. Moreover, it was clear that the operation made essentially the most sense via the synergies it provided, principally digital gross sales, and so advisors landed on an asset deal.
Via an asset deal, during the transaction, ONEtoONE coordinated all events concerned whereas aiding Biotul in negotiating the phrases and circumstances of the transaction.
About ONEtoONE
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