Welcome everybody! Welcome to the 438th episode of the Monetary Advisor Success Podcast!
My visitor on at this time’s podcast is Nikki Savage. Nikki is a senior director within the Tampa, Florida, workplace of the RIA Sequoia Monetary Group, the place she manages roughly $150 million in property below administration for 100 shopper households.
What’s distinctive about Nikki, although, is how she has been in a position to enhance shopper retention and satisfaction by asking key questions that assist her attain a deeper degree of understanding with prospects and purchasers and in the end present them with a better degree of service.
On this episode, we speak in-depth about how Nikki makes use of a collection of inquiries to dig deep right into a shopper’s background to make sure they really feel heard, understood, and cared for, how Nikki views the significance of getting a very good match between an advisor’s strengths and persona and their purchasers’ wants (and why this means that not each advisor-client relationship is an efficient match), and the way Nikki provides a private contact to shopper presents so as to guarantee they stand out and cement lasting relationships (enhancing shopper retention within the course of).
We additionally discuss how Nikki tends to keep away from small speak when beginning shopper conferences, preferring to as a substitute observe up instantly on a beforehand mentioned occasion of their private lives (demonstrating her capacity to see them as distinctive people), Nikki’s techniques for addressing mistaken assumptions prospects and purchasers typically convey to the desk to calm their nerves throughout market volatility and maintain them targeted on their objectives, and the way Nikki prepares a personalized assembly abstract and follow-on activity listing (and has the shopper acknowledge that it displays their expertise within the assembly as nicely earlier than it’s finalized) to additional guarantee purchasers really feel heard and understood.
And make certain to take heed to the tip, the place Nikki shares how she creates significant in-person occasions that convey collectively purchasers and prospects who match her best shopper persona to debate their challenges in a snug surroundings, how Nikki discovered tips on how to filter out worthwhile suggestions from the fixed barrage of (typically unsolicited) opinions on how she ought to function her follow, and the way Nikki’s profession path has led her to a agency that enables her to construct and run her follow in a approach that is aligned together with her values so she could be her genuine self when assembly with prospects and purchasers.
So, whether or not you are excited about studying about tips on how to dig deep right into a shopper’s background to construct stronger relationships and promote shopper retention, creating significant in-person occasions that may generate curiosity from new prospects, or tips on how to construct a follow that is aligned with one’s values, then we hope you take pleasure in this episode of the Monetary Advisor Success podcast, with Nikki Savage.
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