Edward Jones has added 53 SMAs to its managed account platform, bringing the entire to over 130. The corporate plans to proceed including extra SMAs all year long, with the aim of tripling the variety of its SMA methods from the 75 it began with by the tip of 2025. The transfer is a part of the agency’s try to beef up its product line-up for monetary advisors.
The SMAs will likely be out there by means of the Edward Jones Advisory Options UMA Fashions program, permitting advisors to make use of the UMA’s direct indexing, computerized rebalancing and tax administration capabilities. The UMAs now characteristic eight direct indexing SMAs throughout totally different asset lessons, principally targeted on fairness methods that advisors can pair with different SMAs for larger customization. Later this yr, Edward Jones additionally plans so as to add municipal bond and taxable SMAs to this system.
“We’re dedicated to creating our platform extra versatile, accessible and tailor-made to the wants of our purchasers,” Russ Tipper, principal and head of merchandise at Edward Jones, stated in a press release. “Our monetary advisors constantly spotlight how these enhancements assist empower purchasers to work towards attaining their monetary targets with larger personalization and confidence.”
The minimal funding quantity to make use of the UMA platform is $300,000. Lately, Edward Jones, historically recognized for serving middle-class purchasers, has been making an attempt to courtroom higher-net-worth traders. In 2024, the agency launched its personal professionally managed SMArequiring a minimal funding of $50,000. Earlier this yr, it added Edward Jones Generations, a brand new funding mannequin geared toward traders with no less than $10 million in property. As of 2023, the agency claimed over 400,000 HNW purchasers.
In in the present day’s market, managed accounts, together with SMAs and UMAs, current an space of development for companies courting monetary advisors. In accordance with latest analysis from Cerulli Associates, web flows into SMAs in 2024 totaled $218.4 billion, with five-year annualized development of 18.3%. Final yr, a survey carried out by advisory agency Escalent discovered that advisors deliberate to considerably enhance their SMA allocations in 2025 and most popular funding in SMAs over mannequin portfolios.