The present follows the challenges and rewards of working (and increasing) an intergenerational enterprise. It additionally provides a peek into the joyful and glamorous world of South Asian weddings. In season three, the Singhs embark on a life-changing journey to India—the place the household and their enterprise have deep roota—with loads of surprises alongside the way in which.
When Bollywed premiered on CBC again in 2023, Kuki and Chandan answered our My MoneySense questionnaire. This time, to mark season three’s launch on Fuse TV within the U.S., I talked to Chandni and Roop about their evolving function within the household enterprise. Bollywed is streaming on CBC Gem and Fuse TV.
Are you able to inform us in regards to the inspiration and imaginative and prescient behind your vogue line, Chandan Couture?
Chandni Singh: Designing and vogue has all the time been a part of us. It’s in our blood, particularly being born within the enterprise and following our household’s desires. So, we’ve all the time had this actual thirst and fervour to design vogue. However what brings us to the subsequent technology is merging the 2 cultures. We’re Canadian-born, however we’re additionally very Brown, so we love the Indian vogue, the embroidery, the materials. However how can we mix the 2 collectively? We actually love that subsequent stage of creativity, and making it come alive was super-special.
Roop Singh: We stated, “Why not leverage one thing that comes so naturally to us and create a line that we’re actually enthusiastic about and that we wish to rock ourselves?” It’s been fairly the journey, and it’s so good to have these items which are such a departure from every little thing else we supply in-store. Really, the miniskirt we created in season two, we simply offered it. So the couture line is doing effectively—nearly all of that first rendition has offered out.
You’ve additionally taken your vogue design to the subsequent stage. What’s going to viewers see in season three?
Roop: I believe the best factor about season three and the journey to India is that, thus far, you’ve seen us speaking in regards to the designs right here in Canada and having them arrive from India totally made. For the primary time, (in season three), we get a glimpse into the backend, the method in between—the embroideries, the dyeing of the materials. That’s such a singular lens, and it was solely doable as a result of we might go to India and have it on TV. Now you get the total image of how a garment is designed, produced and introduced right here.
Chandni: We’re additionally designing with a vogue present in thoughts, within the coronary heart of Mumbai, so the stakes have been excessive. We needed to impress a tough crowd. It’s form of like being in Paris, with Paris Trend Week, or New York. (Mumbai) is the place vogue evolves, and to create one thing that’s not simply on the floor, we actually needed to push the boundaries, being from Canada after which, clearly, two ladies. So there’s a whole lot of layers embedded on this. I believe we pulled it off and actually taken it to the subsequent stage. In season two, we’re simply form of dipping our toes. In season three, we’ve actually upped the style. And it screams couture.
Roop: We’ve seen fusion (vogue) our complete lives being created inside India, by anyone who solely has the lens of what they’ve seen in India. Our fusion line is extra consultant of what international or Canadian shoppers need. I’ve wished to buy fusion from India, but it surely’s all the time left one thing to be desired—it’s slightly too Jap, or it’s imagining what Western shoppers would need, which is basically not the case, or possibly it was 10 years in the past. I like what we’ve carried out.
Together with working the brand new retailer and designing the garments, you’re making extra enterprise and monetary choices, like hiring your design and manufacturing companions in India. What’s that been like?
Roop: For me, super-exciting, much more than vogue, imagine it or not. I’m a numbers woman. I like numbers. I like revenue margins. I like analyzing what’s been worthwhile, what’s not labored out. Attending to dip our toes into that again finish of issues, and having extra management of what our revenue margins appear to be and what we are able to then allocate in direction of advertising, and so on.—that world is so fascinating to me, and it offers us slightly extra management and autonomy on how every little thing unravels.
Chandni: Roop creates techniques and has introduced them into the household, which is way wanted. Rising up, we’ve all the time seen Mother and Dad make these monetary choices, however with the immigrant mindset—you recognize, like we’ve got to play it protected, we’ve got to have a reserve. Danger-taking, I believe, comes with our technology. You must analyze issues, however you additionally need to take some dangers. (You must be) very clever and ensure the numbers add up, but additionally take that leap of religion. Discovering the stability might be tough, however that’s the place Roop is available in—she’s bought her Excel sheets. Enterprise is trial and error. If one thing didn’t work, we return to the drafting board. Let’s crunch the numbers once more. The place can we tweak issues? It’s only a studying course of.