Tuesday, October 21, 2025

Asda ends Blue Gentle Card low cost for NHS and emergency staff


Thousands and thousands of NHS employees and emergency staff are about to lose a well-liked low cost at Asda – and it’s left many feeling let down.

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Picture credit score: Asda

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Asda has introduced that its partnership with the Blue Gentle Card scheme is ending on twenty seventh Could 2025.

From thirteenth Could at 11am, Blue Gentle Card members may not hyperlink their low cost to the Asda Rewards app. Then, from the top of the month, the deal will disappear altogether.

This transfer comes as a blow to these working in healthcare, emergency companies, social care, academics (who have been solely lately added to the scheme) and the armed forces, who’ve been utilizing the 5% again supply on chosen recent merchandise in-store.

With meals costs nonetheless excessive and lots of households feeling the pinch, shedding this small enhance could make a giant distinction.

What was the deal?

Blue Gentle Card holders may hyperlink their account to the Asda Rewards app and get 5% again in Asda Kilos on sure recent merchandise. This included issues like meat, fruit and veg, dairy, bread and recent fish.

The cashback went into your Asda Rewards Cashpot, which you could possibly then use in your subsequent store.

However there have been limits. You can earn as much as £100 a day, and it didn’t embody Simply Necessities, alcohol, on-line orders, or non-fresh merchandise.

And now it’s going.

When does the deal finish?

  • 13 Could 2025 (11am) – you’ll be able to not hyperlink your Blue Gentle Card to the Asda Rewards app
  • 27 Could 2025 (11:59pm) – the deal ends fully. After this, no extra 5% cashback for Blue Gentle Card customers

Why is it ending?

Asda hasn’t given a purpose, and neither have Blue Gentle Card.

The phrases have at all times stated the supply will be withdrawn at any time.

It’s value noting that different supermarkets do nonetheless supply some perks for key staff.

We’ve pulled collectively a full information to Blue Gentle Card reductions which reveals the place you’ll be able to nonetheless save.

What are you able to do now?

  • Expend your Asda Kilos – in the event you’ve been incomes cashback, ensure you spend what’s in your Cashpot earlier than it will get forgotten
  • Test our full record of Blue Gentle Card reductions – there are nonetheless financial savings available at locations like Iceland, New Look, Halfords and extra
  • Signal as much as Asda Rewards anyway – whereas the Blue Gentle supply is ending, the common app nonetheless has personalised gives, “missions” and rewards

Dropping this perk is irritating, particularly when each little helps.

However don’t let this be the top of your financial savings.

There are nonetheless loads of methods to get cash off your meals store and preserve your spending in examine.

Naomi WillisNaomi Willis
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